Caltural change of the organization Essay Example | Topics and Well Written Essays - 2500 words

Caltural change of the organization - Essay Example The organizational or cultural guidelines or expectations prescribe appropriate kinds of behavior that its employees should implement in particular situations. The following paragraphs will explain in detail how corporate cultural values controls the behavior of each organizational members towards one another from organizational values (Hill, 2001) Generally, top management officers could try to determine whether to continue with the current corporate culture or to change it. They may want to impose corporate values and standards of behavior in order to particularly reflect the objectives of the organization. In addition, there are generally standing internal cultures within the company’s workforce (Edsforth,2005) And, the interplay of post-industrial technologies, new organizational practices and wider social influences is effecting changes in corporate production and culture. This is debated that the deliberate reconstruction of corporate culture reconstructs the culture of the 20th century workplace(Casey, 2007). Furthermore, all the work groups within a corporation have their individual behavioral idiosyncrasies and communications that that influences the entire organization. Clearly, top management can willingly be infused outside culture into its work environment. For clarity, computer technicians usually have independently gained the expertise, language and behaviors of the organization, but the attendance of these technicians may affect the culture of the organization in its entirety. In the article How to make Life Changes Using Psychologist Kurt Lewin’s Unfreeze –Change – Freeze Method. Lose weight, change careers and more using this three step process(Goss, 2007) emphasized that most people hate change. But again, there is very popular saying that goes nothing in this world is permanent except change. For change compels

Individual Business report Essay Example | Topics and Well Written Essays - 1250 words

Individual Business report - Essay Example (ABGL 2008). Company operates on B2B business model and resells its product i.e. biodiesel to different fuel blenders for onward resell to commercial, government as well as retail users within the country. ABGL is intending to further exploit growth opportunities into those markets. As a part of its future expansion plans, the company is planning to enter into Malaysian Market where it intends to assist different project developers in setting up biodiesel plants by entering into a project which will allow it to manufacture its entire product in Malaysia. Malaysia witnessed one of the most predictable and stable political government in the region with Dr. Mahathir Mohammed at the helm of affairs for almost 22 years however after his resignation in 2003, country’s political system does not seem to stable and predictable as country’s political leaders are still facing strong differences in create a potential replacement of Dr. Mahathir. (Jacques, 2008). Malaysia is a Federal parliamentary Monarchy with Prime Minister as the head of the State. The country is a multiple party in nature with more than 25 registered political parties actively participating in the politics of the country. Australia and Malaysia share a very frictional history of relationship between them as historically the relations did not remained cordial however recent initiatives signaled change into the relationship of both the countries. The trade ties are increasingly becoming friendlier and there is now significant cross border trade between both the countries. (Baker, 2004). Malaysia achieved unprecedented economic growth in past and is often considered as a leading economy within Muslim world. Being in closer proximity with Australia, country provides one of the most lucrative options to build good economic relations. Though, during Mahathir’s era,

Common Information Security Threats Essay Example | Topics and Well Written Essays - 750 words

Common Information Security Threats - Essay Example Example in this sense includes interprocess messages. Other data susceptible to compromise from attackers include, information prepared by a program, and stored. In most instances, the data is modified by the hacker. The modified data provides the hacker a chance to exploit the organization’s program. Additional threat in this light involves direct modification; this enables hackers to initiate other indirect modifications. Example includes altering the internal program information. The altered information makes it easier to create a code that operates arbitrary; as a result, an attacker can add an admin user not authenticated by the systems database. Threats facing service availability Computer and network threats may involve an attack to paralyze service available, such activity halts application functions. In other occasions, an attack on service availability slows down the server. As a consequent, authenticated users are unable to access the server. Compromising service av ailability involves convincing others to hack the firm’s server, attacking bugs, and particularly, the networking stack. System integrity threats This threat, involve altering the organization’s system to create a system that is not trusted. Compromise on the integrity of network systems may involve acts such as creating a malicious code, using root access. The intention, involve enabling the system to permit the code used by the hacker. The hacker may capitalize to create a malicious code, as a result of buffer overflow. The moment the hacker accesses administrative control of the firm’s network system, it becomes difficult to mitigate such threat. Additional threat, may involve impersonation of the server by the hacker; as a result, the hacker can retrieve an authentic password and username. This allows the attacker to obtaining the status of a legal user. An unauthorized user can also alter the firm’s software to prevent certain operations. Example inc lude, repudiating the use of a security item such as credit card. Values for threat and vulnerability Investing on controlling threats and vulnerability within any organization is crucial in terms of minimizing attacks on the information security systems. In essence, it enables the company to prepare adequately, and prevents the anticipated risks. Further, Identifying threats and vulnerability assist in planning for appropriate security tests. This allows the firm to put in place effective measures to minimize security threats on a long- term basis (Jenkins, 1998). Risk management techniques The appropriate risk management techniques for organizations, involve implementing programs, efficient in terms of protecting information systems. This requires a focus on a risk management policy geared toward establishing a cost-effective security system. Further, appropriate management

Gendered Movements of the 1960's Essay Example | Topics and Well Written Essays - 500 words

Gendered Movements of the 1960's - Essay Example is contrary to the past whereby most of them postponed marriages or relationships fearing extra responsibilities that remerged with being sexually active (Golson & Carlisle 170). Therefore, â€Å"The Pill’s† approval gave them liberty meant to plan how they needed their lives. This is especially to those who felt they could adequately handle both education as well as have families, because the latter would not weigh them down, hence prompting women compromise their dreams (Golson & Carlisle 170). Women’s realization that they were capable of reaching high heights in their lives prompted them to embark on guest to have equal elevation in the society, hence the â€Å"The Feminine Mystique† emergence (Kranson, Kohn & Diner 237). This was a publication chronicling numerous predicaments and injustices experienced by the female gender especially in the past that were still evident during the mid 20Th Period despite regimes claiming to believe in gender equality (Kranson, Kohn & Diner 237). Hence, questioning regimes whether motherhood and housework roles were still gratifying goals for the female gender owing to the then prevailing gender based segregation (Golson & Carlisle 159). In her book, Betty Friedan purpose entailed awakening of the female gender besides challenging the then and coming regimes about their perception concerning women’s position (Kranson, Kohn & Diner 230). The author contended what the women experienced during the mid 20Th period was in comparable and lacked name to expound it, hence her book acted as the â€Å"start of all† (Kranson, Kohn & Diner 237). The â€Å"Start of all† encompassed instilling the necessary momentum meant for the women to agitate for their privileges and equal their male counterparts. Therefore, this yielded to the enactment of numerous and key gender related acts, for instance, Civil Rights Act Title VII (Wolbrecht 152). The 1964 Civil Rights Act Title VII interpretation and amendment encompassed shunning segregation

Nursing reaearch Term Paper Example | Topics and Well Written Essays - 250 words

Nursing reaearch - Term Paper Example In addition, they also examine ways to improve clinical practice. Furthermore, nursing education research emphasizes the manner in which students acquire the discipline and professional practice of this noble profession, and the procedures for improving educational strategies to train scientists and clinicians (American Association of Colleges of Nursing, 2014). In addition, it is the bounded duty of nurses engaged in research to uphold the ethical conduct of clinical research. This responsibility can be successfully fulfilled only when there is understanding regarding the nature of clinical research and the factors that render clinical research ethical (Grady & Edgerly, 2009). There are several patients, who do not fully comprehend the ramifications of the treatment proposed by their attending physicians. Under these circumstances, the promotion of clinical research and the protection of the rights and interests of the patient require familiarity with the manner in which clinical practice and clinical research diverge (Grady & Edgerly, 2009). Grady, C., & Edgerly, M. (2009, December). Science, Technology, and Innovation: Nursing Responsibilities in Clinical Research. Retrieved July 22, 2014, from Nursing Clinics of North America:

Summarize 12 new york times articles and provide one paragraph summary Assignment

Summarize 12 new york times articles and provide one paragraph summary for each - Assignment Example Moreover, there are several people from Latino backgrounds who are Catholics as compared to other denominations. Some of the realistic successes that the Catholic Church has experienced through campaign and advocacy programs were outlined, including their influence on the abortion law. There are subsequently verbatim quotations from leaders of the church, expressing their readiness to be part of this all important campaign for the government. Carwash Managers Held in Immigration Raids BYLINE: By FERNANDA SANTOS; Rebekah Zemansky contributed reporting. SECTION: Section A; Column 0; National Desk; Pg. 10 The government’s determination to cramp down on some key practices it considers as criminal, specifically the use of illegal and falsified documentations is brought to bear as a raid leads to the arrest of 223 people. Initial reports from people nearby the 16 Danny's Family Car Wash reported the raid as an immigration enforcement operation. However, Barbara Gonzalez, a spokeswom an for Immigration and Customs Enforcement denied it, saying the raid was a typical criminal investigation. Out of the 223 people rounded up in the operation, 30 of them were charged with various forms of offenses, resulting in their deportation from the country. The report notes that this operation comes in a wake when the new immigration reforms still sits in Congress unfinished. This therefore raises questions of conflict of interest as some of the charged people refused to sign a voluntary deportation order. Big-Name G.O.P. Donors Urge Members of Congress to Back Immigration Overhaul BYLINE: By ASHLEY PARKER SECTION: Section ; Column 0; National Desk; Pg Yet another move made by the Obama government to win the hearts of as many Republicans in Congress as possible to back the new immigration law is presented as Big-Name G.O.P Donors are said to present a letter to Republican members of Congress to accept the reforms. The donors describe the presenting immigration system as broken and thus urge for it to be fixed. However, the stand of the Republic side is reechoed on the need for certain key policies to be fixed ahead of the said approval of the new immigration law. Particularly, they would want to see a secured US border with well defined rules on future immigration issues. In their letter, the G.O.P Donors identified some inputs that some immigrants play in the economy of the country and based on that for their plea to be accepted. White House Ties Immigration Overhaul to Farms BYLINE: MICHAEL D. SHEAR SECTION: US; politics A report from the White House on the benefits of the immigration overhaul on farms and the agricultural sector as a whole is presented and debated. Generally, the Obama administration continues to push for a new immigration law that would ensure that â€Å"everyone is playing by the same rules†, both illegal workers and those who hire them. According to the White House, the future of the country’s agricultural fortunes is in a rigorous labor force that can produce much enough to meet the demands of the populace and the country’s industries. Using the guest-worker program in the Senate legislation for instance would ensure that there is enough labor, be they skilled or unskilled to boost productivity in the agricultural sector. All of these notwithstanding, critics continue to

Electronic Media Essay Example for Free

Electronic Media Essay Electronic media  are  media  that use  electronics  or  electromechanical  energy for the  end user  (audience) to access the content. This is in contrast to static media (mainly  print media), which are most often  created electronically, but dont require electronics to be accessed by the end user in the  printed  form. The primary electronic media sources familiar to the general public are better known as  video recordings,  audio recordings,  multimedia presentations,  slide presentations,  CD-ROM  and  Online  Content. Most  new media  are in the form of  digital media. However, electronic media may be in either  analog  or  digital  format. Although the term is usually associated with content recorded on a  storage medium, recordings are not required for live  broadcasting  and  online networking. Any equipment used in the  electronic communication  process (e. g. television,  radio,  telephone,  desktop computer,  game console,  handheld device) may also be considered electronic media. USES : Electronic media are ubiquitous in most of the developed world. As of 2005, there are reports of satellite receivers being present in some of the most remote and inaccessible regions of China. Electronic media devices have found their way into all parts of modern life. The term is relevant to  media ecology  for studying its impact compared to printed media and broadening the scope of understanding media beyond a simplistic aspect of media such as one delivery platform (e. g. the World Wide Web) aside from many other options.

Nothing but Useless Essay Example for Free

Nothing but Useless Essay I am not a video game addict but many of my acquaintances are. I am not a video game fan simply because I am not good as others at playing with the same enthusiasm and commitment. My acquaintances like playing video games because it helps them relax and feel as if they were kids again. Their children also play video games developed specifically for their age group. Video games develop reaction, problem-solving abilities, attention, and concentration. None of my acquaintances has ever committed a violent act. Video game exists in its virtual space, which does not make claims on real life. Video games get the brunt of the criticism. Our government is anti-video game. Yet, market forces can be the only regulatory mechanisms of violence in video games. Only two or three of the top best-selling video games are violent. Video games have no violent impact on a video gamer. Younger players may be vulnerable to the violent game content when the play video games that are not suitable for their age. Although first person shooter violence is common to video games, it is not likely to promote aggressive behavioral models. Kids play with toy soldiers but nobody thinks that this teaches them violence. Video games cannot be considered violent in relation to age, gender, socio-cultural belonging, and educational level. The reaction to the games content depends on the individuals personal traits. Girls do not react with greater arousal to violent content than boys. At least, no research has found any significant difference. It is unlikely that performing violent actions during the play may cause aggression in kids. Although Grand Theft Auto 3 was banned in Australia because of its graphic violence, it does not mean that it could have influenced the increase in crime rates. The problem is that minors often have uncontrolled access to adult games with violent content. Boys aged 7-12 like action adventure. They develop killing instinct only in virtual games but also in the games they play outdoors. Nevertheless, childrens exposure to violent content targeted at mature video gamers should be restricted by their parents and caregivers. I am defending video gaming on behalf of long-time gamers whose hobby has not turned them into psycho-terminators. Video gamers live in their own world of established video game rules, and they wish they could play safely without being disturbed. Were in the habit of regulating our most innocent activities.

Justice And Injustice In The State Of Nature Essay

Justice And Injustice In The State Of Nature Essay According to Hobbes, in the State of Nature there is no property and both justice and injustice are impossible, whereas for Locke both property and justice and injustice exist before the Social Contract. Explain how each philosopher reaches his conclusion. Then make an evaluation. Which philosopher has the better argument? Which philosopher has the better position? Hobbes claimed that there is no property, justice and injustice in the State of Nature. To formulate Hobbes argument, firstly, we have to grasp Hobbesian world of pre-society, the State of Nature. For Hobbes, the State of Nature is a state of war, in which everyone regards one another as ememies, opposing against each other. In such situation, there is no guarantee that one can keep his or her own possessions constantly; also, there is no justice and injustice because no law has been established. Hobbess arguments are as following. Firstly, Bobbes pointed out a biological observation that everyone naturally has nearly equal faculties of body and mind, as a fundamental fact in the State of Natue. Even though we may find some people who are seemed stronger or smarter than the others, Hobbes added that if we count all abilities that everyone have by nature, we will find that everyone has quite equal abilities on averge. Besides, some may argue that some outstanding people, such as top scientists, have more abilities than the vulgur. However, Hobbes said, they attain their achievements not because of their more abilities than the others but because of their hard working in a long time; thus we cannot take their stories as the disproof that people do not have equal abilities by nature. In addition, Hobbes indicated that people always regard themselves being better than the others and this belief also can be taken as the evidence of peoples equality in natural faculties. From equality of abilities, hope and diffidence arise at the same time. On the one hand, since everyone has equal abilities, people naturally think they have chance to gain what they desire, so they persuit what they want actively. However, when two people desire the same thing and they cannot share it together, they will regard each other as opponent and enemy. Once the opposite state continues, it will be gradually extended to wrose situation in which everyone wants to destroy one another for his or her own conservation or pleasure. Hobbes concluded that there are three causes of quarrels: competition for gaining thing, diffidence for own conservation, and glory for reputation. In short, Hobbes claimed that with equal faculties, everyone has even opportunities to get what they want. However, because living resources are limited, it results in avoidlessly intense competitions among mankind. With consciousness that the others may have chances to get things we desire, we are commonly in an uneasy mental state. Since there is no arranged order or reasonable distribution in the state of nature, the best way to ensure ones living is to make efforts to get things as many as one can. What one is capable of obtaining is ones, no matter with what kind of methods, and that is why Bobbes said that force and fraud are two crucial virtues in the State of Nature, not justice. In the State of Nature, there is neither yours and mine, nor right and wrong. People do not have their respective legal possessions as their property. Everyone has to fight constantly to overcome their diffidence and earn their living. There is no justice and injustice because there is no law in the State of Nature. Property, justice and injustice, if they do exist, they will exist in the agreements of the members of a civil society. When people find that they can live in a more stable and peaceful state by composing society, they decide to consult with each other, set some social contracts besed on their mutual profits and transfer their right to the ruler. In this way, people start a recognized game in society and everyone who joins the game has to obey the commom rules, i.e., the laws. Then, we will have property, justice, and injustice. Locke provided a different interpretation of the origin of property, justice and injustice from Hobbes. Locke pointed that there are property, justice and injustice in the State of Nature, which are all protected by the law of nature. The State of Nature is governed by the law of nature, which ensures that property, justice and injustice exist in the State of Nature. Compared with Hobbesian State of Nature, Lockeian State of Nature is much more comfortable. It is a state of freedom in which people can decide their actions and deal with their possessions. It is also a state of equalty in wich people have reciprocal power and can share the same advantage of nature and mutual love. We have freedom and equality by nature, and both are from God. We are made by God. Because God prefer his creature to last during his pleasure, God gives us the rights to preserve ourselves. Following Gods will, we also have to preserve the other people, it means, we cannot invade the others unless we are offended. The law of nature can ensure peoples basic right, such as properties, liberty and so on, and restraint people to use their freedom to harm the others, unless out of lawful punishment. In sum, in the State of Nature, property, justice and injustice are all ensured by the law of nature. We can work hard to get what we desire and claim that we possess those things as our property. We can also judge what is just or injust according for everyones own conservation. After examining the theories of Hobbes and Locke, I think they both have some weak points in their arguments. Hobbes premise based on too many psychological suppositions and Lockes was out of religious belief. Hobbes pointed out that mankind are equal in both physical and mental abilities and he said we can find the proof from the fact that people always regard themselves as the best one. I think that this was just his subjective viewpoint. As for Locke, if one does not believe in God, then, the whole argument will not be set up. I prefer Lockes position, because I think even though Hobbes argument is reasonable in some points about mankinds competition, in his argument, mankind has no reason and just like animals in the jungle. Lockes position, in which mankind is free and equal, is more consisting with reason and would be a more stable basis for modern society.

Economics in One Lesson By Henry Hazlitt Essay example -- Economics in

Henry Hazlitt’s book, Economics in one lesson, brings to perspective numerous topics that are mainstream issues in the economy today. His book breaks down in detail specific concepts that have their effects on the economy. Hazlitt explains topics such as war and the expenses, the tariff system, and productivity and the minimum wage laws.   Ã‚  Ã‚  Ã‚  Ã‚  One concept Hazlitt emphasized on was how economics was viewed for temporary needs, versus more permanently viewed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"In addition to theses endless pleading of self-interest, there is a second main factor that spawns new economic fallacies every day. This is the persistent tendency of men to see only the immediate effects of a given policy, or its effects only on a special group and to neglect to inquire what the long-run effects of that policy will be not only on that special group but on all groups. It is the fallacy of overlooking secondary consequences† (Hazlitt p15-16).   Ã‚  Ã‚  Ã‚  Ã‚  This simple fact that Hazlitt brought up is the dominating factor that separates good and bad economics. A good economist will look at the effects a certain policy will have on all groups, while a bad economist will only see the effects that a policy will have on a particular group. This ties in with the long-run effects because if a group is only looking at how a policy will affect itself then in the future another group that was affected could lose their business because of the way the first group viewed a policy. For example if a clothing company decides to increase revenues by selling more products at a lower price, it will cause the company that has to supply the materials for the shirt to have to increase the amount of materials they need to use in order to keep up with the sales the clothing company makes. If the shirt company acted in the best interest of all the groups they would make sure the company that is supplying the materials is able to increase pr oduction instead of making the decision on their own. The bad economist believes that tomorrow is not as important as what is at hand today. â€Å"Nine-tenths of the economic fallacies that are working such dreadful harm in the world today are the result of ignoring this lesson. Those fallacies are stem from one of two central fallacies or both: that of looking only at the immediate consequences of an actor o proposal, and that of looking at the consequences only for a particular g... ... that were not as clear, and not as strong. The broken glass itself is not a blessing, but because it helps the economy overall, that can be a blessing. Hazlitt made a good point explaining this in great detail. He also thoroughly explained how war does increase production but only to the point where everything goes back to normal. Jobs do open up for people as long as there is war, but as soon as it is over the economy usually goes right back to where it started before the war. Hazlitt also made a good point about employment and how full employment does not exactly make the situation better for that person because there are many institutions that have full employment and there are no benefits for the employer. In dealing with credit system, Hazlitt pointed out how a person that is having trouble economically seems to have a better chance to get yet another loan that will most likely not get paid back, as opposed to a person that can pay it back immediately does not usually recei ve one at first glance. Overall Hazlitt did a great job, especially emphasizing on the long-run economics as the best way to handle things and not the short, quick, and temporary way of handling business.

Elizabeth Gaskells Ruth as a Victim of Circumstance :: Elizabeth Gaskell Ruth Essays

Elizabeth Gaskell's Ruth as a Victim of Circumstance When her parents die when she is still very young, innocent Ruth Hilton is sent to the city by the guardian she does not know. In the city she is to learn the trade very common for young girls during this time, that of the seamstress (Ugoretz), but events take a drastic turn when she becomes noble Mr Bellingham's mistress. Only 16 years old, Ruth is thrown into the for her unknown adult world and in this world, she cannot separate right from wrong and is thus considered to be a sinner. However, life is never simple and straightforward and in this essay, I discuss the moral aspects of the novel to decide if Ruth really is a bad person. What do we know about Ruth? Well, she seems to be very innocent and not at all aware of Bellingham's intentions, maybe due to the fact that she was left an orphan at such early an age. Like in most literature of this era, descriptions of sexuality are left out and the only way we find out that Ruth and Bellingham have a sexual relationship (although of course we guess that this is the case) is when we are told that Ruth is pregnant, but we are never told whether she knows how this baby was conceived. My guess is that she had never been told about sexuality and knew little about marriage, else a religious and piteous girl like her would never have been this blind to what she was doing. She knows that her relationship with Bellingham make other people talk, but she does not seem to understand why. She could not have known how wrong it was and that this really is the case is confirmed by Ruth herself: "I was very young; I did not know how such a life was against God's pure and holy will - at least not as I know it now" (p 246). When she learns that she is expecting a child, her only wish is to make this child grow up to be good and religious. She promises God that she will try only to do good deeds to make up for her sins, a promise she keeps during the rest of her life. The real hero in this novel is the Dissenter minister Mr Benson, who feels for Ruth and wants to protect her.

Intelligent Minds :: essays research papers

I am a twenty something male. most whom live in this town have no idea that i exist or am aware that i am even here. I have lived here for little less than four years. my name is tanner l. beltran. that is as far as i know of who i am.a label a person gave to me upon birth. a struggle of finding myself, knowing my identity as a person and my place in this life, are completely unkown to me. day to day i seek for this answer, finding it nill. to be quite frank, i have not graduated high school. I attempted going back to finish my ''much needed to survive this candy-land extistence'' education which was quite minimal in gaining for i had only 3 credits needed to obtain a peice of glorified paper that states i completed requirements to become proficient in facing the real world. Without any idea of who you are and what you are supposed to do in life, it may seem coping with this so called 'reality' is harsh.For me it is. struggling for identity and self acceptance from others, facing inner compications that only add to my horror that i may never figure out my own life. to quote Grace Hansen ''Dont be a fraid your life will end; be afraid that it will never begin.'' this is something that i am deathly afraid of; afraid i will i fail the one person who cherishes who i am to her. But in all I feel I am failing my self. And that takes away all my hope to ever succeed.   Ã‚  Ã‚  Ã‚  Ã‚  You see the prominent people never believed in me or had faith in my abilities. At least not the ones that should have. They faltered in early judgement of me at quite an early age. I feel it has been that inflicted inhibition that makes me fear failure more than being alive. that judgement makes finding myself brutally agonizing. In additon to this loss of mistaken identity of who I think I am, finding what I am supposed to do in my existent as a person of this nation falling to all hell, I need a piece of paper that states I meet requisetes to pursue any given career. Why do I need that piece of paper? What is its nominal meaning? What does it represent?

Batesmanor Furniture (a) Essay

Charlton Bates-President of BatesManor Furniture and great-grandson of founder. Charlton is the key decision maker and must analyze the recommendation to increase his normal advertising spending percentage in the next year. Being the President of a small furniture manufacturer, Mr. Bates knows that his bottom line is very important as BatesManor begins to feel the pressure of dwindling margins due to rising manufacturing costs. Dr. Thomas Berry- Consultant to BatesManor that is trying to help Mr. Bates work through the issue of increasing advertising budget. Due to the nature of his work, Dr. Berry’s job as a consultant and reputation are on the line. Mike Hervey- Mike Hervey is a partner at the ad agency Hervey and Bernham. He is asking Mr. Bates to increase his consumer-advertising budget by about 40% ($562k to $787k). He has been analyzing target markets, their habits, and greatest purchase influencers. As with Dr. Berry, if this advertising campaign is adopted and fails, Mr. Hervey can lose a customer in BatesManor. John Bott- As the VP of sales, John is concerned with making sure there are dedicated BatesManor sales people working with the 1,000 high quality department stores that are carrying their furniture. Mr. Bott is very familiar with the competitive edge provided by a knowledgeable and driven sales force; and is keen to keep his team properly staffed and trained. Department Stores Selling BatesManor Furniture- High quality department stores may have agreements with BatesManor that will require them to match advertising expenses. While this may indeed increase sales, it will cost the stores extra that they may not have expected to spend. 10 Full-Time Salespeople- This team is tasked with introducing their line to the department stores carrying BatesManor furniture. Being commissioned salesmen and women, they may also benefit from an increase in sales. They could also suffer if they ad campaign falls short of expectations. 2 Regional Sales Managers- Similar concerns as above, but are in need of another salesperson. The advertising decision may impact their ability to hire new personnel. Furniture Manufactures (As an industry)- If BatesManor decides to increase consumer advertising, it could lead to a trend being set on the advertising front. This could cause others to have to follow suit in order to be able to keep up with the competition. This could prove to be costly in an industry dealing with rising costs. Baby Boomer Customers- The target market of BatesManor, this is the generation that is driving changes in the way furniture is marketed.